Key points for a good SEO positioning on Google

At Imaginanet we design a Digital Marketing strategy custom made for each customer and his users. This strategy includes the SEO positioning of every customer’s website, blog or ecommerce. To achieve it, we take into consideration these key points:

It is important for a website to show a unique, attractive and user-friendly design. The user experience must be positive and inviting.  The user will browse for a longer time from one screen to another and will keep a good memory of our website, which will engage him/her and make them return.

SEO positioning is very relevant for a website, and so it is the use of keywords related to our business. Nevertheless, any content that we publish has to be delivered to a high standard. If an article or text has not got enough quality to be published, it is better not to do it.

You can have the best content in the world but, if it is not easy to find through search engines, it will be useless. It is essential a good semantic indexation, so we can get it to be accessible. The keywords need to be in tags and meta-descriptions.

It is referred to the waiting time for users until the page is loaded. Nowadays Google takes into consideration this time with a 1% of the total score when positioning the page in the search engine. Although it is not much, it is important to consider it.

Google gives a high score to Link Building or links from other websites to our website. It is important that these links are relevant and belong to quality pages, and that are not only coming from directories or low frequented blogs.