Tips for reaching more people

Thanks to our expertise, we can help you define a marketing and communication strategy that reaches your audience. Here you will find some of the key points to consider when launching a digital marketing campaign.

Social media are useful not only for monitoring who is viewing or following your content, but also who is sharing it. For instance, we can identify users who share our content and that have a blog. Once identified, we can contact them and suggest them to share our content on their webpage.

Although it could seem obvious, finding the right person can make the difference in the success of our content. For this search, we will need to invest some time in responding the following questions first: which topics does he/she writes about? Could he/she be interested in our topics? Has he/ she wrote something similar before?

Sometimes, we launch campaigns that do not reach the visibility and impact we were expecting. Finding the right time to launch them can be crucial for making them impactful within the media. We will need to analyse the trends, exhibitions, events… related to our product to make our campaign coincide with what our audience is expecting to read about. 

Just because something did work in the past does not mean that wil work in the future. It is important to always be open to new possible strategies and ways to get our customers attention. Be agile and very vigilant to what our audience is up to. Work in small teams and count on creative people that can bring you new ideas.

There are some tools that will be very useful to monitor and assess the results of your campaigns. Some of them are YesWare, Mailchimp o Bananatag. You can also use some more basic ones such as Mailtrack. These tools will tell you who is opening your campaigns and will be useful to define future strategies. For instance, we will be able to send more detailed information to those users that have opened one campaign repeatedly.